 |
|||||||||||||||||||||||||||||||||||
 |
Problem: It's odd. Most marketers have no qualms about sitting down to create a new brand positioning for their company, product or service. On the other hand, if asked to create a unique positioning for themselves, that often proves to be a far more daunting task. We note this observation because recently we've been asked by a number of friends and business colleagues to help them "rebrand" themselves. Because many of them hadn't updated their career biographies for quite some time, they were looking for feedback on how to reposition themselves, or at least how to write an updated life summary that reflected their current level of experience for their new "encore" career. Key life transitions often leave us vulnerable and less able to look at our strengths and document them so that we sell ourselves to our new employer, volunteer situation, or bio for a book or blog. Solution: This workshop takes you through a series of exercises that help you create your own unique brand. It taps into your unique skills and strengths and translates them into value statements that reflect your brand platform and brand promise. Besides the self-marketing benefits of creating your own biography, the advantage of the program is the process of thinking through and prioritizing, characterizing and expressing your career/experience profile. The examination forces you to review everything you know about yourself and make it explicit in defining where you want to go in your encore choice. Back to top » Finding Your Passion: Make it Work for Your New Transition Problem: The simplest and clearest way to get started on a new "encore" life is by knowing what you want and by getting a clear vision of who you are. Uncovering your true passions often requires a stimulus and a role model to help us actualise and implement change. Finding the tools to unlock your passions is the key to your destiny, yet the simple task remains challenge for many of us. Often those in transition-career, divorce, widowhood-are not really sure what strengths we want to build on to create our next path in life. Solution: Passion is about passing on something you feel energized by. It's sharing yourself, your purpose, your vision and your goals. Tricia shows you how to find your passion using PassionWorks, a diagnostic tool that assesses you on the basis of 80 value statements that relate to your activities. By knowing where you stand in terms of your passions, you can determine what you should do more of (and less of) to feel fulfilled. The PassionWorks' statements help you become aware of yourself and suggest a plan to create more passion in your life/work to help you achieve better results. How you do anything is how you do everything. The creation of passion in your workplace will spill over into all areas of your life. By using the PassionWorks tool you can focus on your passions and outsource your weaknesses so that you can fully engage in your next choice, whatever transition you're going through. By taking the PassionWorks program, under the guidance of Tricia, you'll raise your progress bar and bring new meaning in your life, giving you confirmation that you're taking the right steps to move forward. Back to top » Tackling the Internet: How to Start an Online Business Problem: You finally found time to follow your passion and now you want to put a voice behind your product or service. Hurrah! But where do you start? The online world, although daunting, can be mastered. The steps to build a website, draw visitors, make sales and create a viable online retail store with a voice gives you a passport to a whole new world that can be exciting to explore. Solution: Through our Internet marketing workshops, ebooks, and webinars, The Marketing Chefs explain the latest web marketing tools and strategies that go into effective website design, email marketing, publicity, and search engine optimization. Whether your business is new, or you've had a long web presence, we can help improve your online profits by sharing our creative thinking and recipes for success. Back to top »
|
|
|
|
|||||||||||||||||||||||||||||||
We respect your 
Keep informed